Dental and medical practices
How to get more patients: start with the calls you already get
Start with the new-patient calls you already get: every one that reaches voicemail or a busy line is a patient who may book somewhere else. Answer every call, after hours included, then decide what more marketing is worth from what a new patient is worth to your practice.
The calls you already pay for
Your website, your Google listing, your referrals and your ads all end the same way: someone picks up the phone. When the front desk is checking a patient in, on another line or closed for the day, that new patient hears voicemail and often calls the next practice.
Count them first
- Look at last month's call log for calls that weren't answered.
- Estimate how many were new patients. Your front desk usually knows.
- Multiply by what a new patient is worth to your practice over the first year.
That figure is what unanswered calls cost you each month, before any new marketing.
Answer every call, after hours included
Every call answered, evenings and weekends too, with the details of each call sent to your team so they can follow up first thing. Your front desk keeps its focus on the patients in front of them.
Then grow from what a patient is worth
Referrals, reviews and a good experience still bring the best patients, and good ads bring them faster. Once every call is answered, you know what a new patient really costs you to win, and you can decide what more marketing is worth.
Questions owners ask
How do I get more patients in a dental office?
First make sure every new-patient call is answered, including after hours, because those callers are already looking for a dentist. Then build on reviews, referrals and a Google Business Profile that matches the treatments people search for, and add ads where each new patient costs less than they're worth.
How do I increase patient volume?
Keep the patients who already try to reach you by answering every call, then grow the sources that bring patients at a cost you can afford: referrals, reviews, local search and, where they pay back, ads.
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