Missed calls
How much are missed calls costing your business?
Multiply three numbers you already know: the calls you miss each week, the share of those callers who would have booked, and what a booked job is worth to you. That total is what voicemail costs you every week, and we can show you what your own last month looked like.
Your missed-call cost, with your own numbers
Fill in all three to see your weekly, monthly and yearly figure.
Why a missed call costs more than it looks
A missed call doesn't show up anywhere in your books. There is no invoice for the job you never got, so the loss stays invisible while the marketing bill that made the phone ring is very visible.
Most callers with an urgent need don't wait for a call back. They call the next business on the list, and the money you spent to make your phone ring pays for your competitor's job.
Work it out with your own numbers
Use the calculator above, or do it on paper:
- Count the calls that reached voicemail, a busy line or no answer last week. Your phone bill or call log shows them.
- Decide honestly how many of those callers would have booked. Only you know your own close rate.
- Multiply by what an average booked job is worth to you.
- Multiply the weekly total by 52 for the year.
We don't use industry averages here on purpose. The figures you see online disagree with each other and are usually published by companies selling the fix. Your own call log is the only number that matters.
When calls get missed
Most missed calls fall into a few moments: after hours and weekends, while you or your team are on a job, while the front desk is on another line, and at lunch. If your busiest hours for calls are also your busiest hours for work, those are the calls you lose.
How to stop missing them
Every call answered, day and night, with the details of each call sent to you. You keep the customers your marketing already paid for, before you spend another dollar bringing in new ones. That's the first leak we check in every growth review: check the pipe before you add more water.
Questions owners ask
Do missed calls cost money?
Yes, whenever the caller would have become a paying customer. Multiply the calls you miss by the share who would have booked and by what a job is worth to you. That's the cost, and it repeats every week the calls stay unanswered.
How do I get more calls from my Google Business Profile?
Keep your business name, phone and address identical everywhere, choose the category that matches what people search for, add real photos, and ask happy customers for reviews. Then make sure the extra calls are answered: more calls only help if someone picks up.
Does a missed call text back work?
A text back is better than silence, and some callers will reply. But someone with an urgent need usually calls the next business instead of waiting for a text conversation. Answering the call is what keeps the job.
Don't miss another call.
Hear how your own calls would be answered.
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